Author:
Madhav Parajuli, Swastika Bhandari, Tilak Bhujel

Doi: 10.26480/jtin.01.2025.14.20

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Nisdi Rural Municipality, under the mandate of the Village Executive Office, conducted a study and research on the branding of local liquor. A team from Search Multipurpose Pvt. Ltd. visited various locations within Nisdi Rural Municipality in Palpa District to study and assess the production, use, and business status of local alcohol. The study aimed to determine the status of local alcohol production, particularly liquor made from pure millet. Following this, the research involved collecting and testing local liquor samples to evaluate the branding potential and identify which type of millet liquor could be suitable for branding. During the study, various methods were employed, including laboratory analysis, direct observation, stakeholder interviews, and a review of reference materials. The laboratory tests conducted after the study showed that the alcohol content in Tinpane liquor ranged from 33.14% to 41.25%, while Satpane liquor had an alcohol content between 21.79% and 23.07%. The study recommends that liquor with an alcohol content higher than 42.8%is considered inedible. The legal complexities surrounding local liquor were identified as a major challenge. However, the study suggests that by addressing these legal obstacles and completing the necessary processes for obtaining permits, local liquor branding, sales, and distribution could be successfully implemented. This would provide employment opportunities for the citizens of the municipality, leading to their financial prosperity.