THE IMPLEMENTATION OF STRATEGIC INNOVATION MANAGEMENT AND ITS EFFECT ON FIRM INNOVATION PERFORMANCE IN INDONESIAN WOMEN ENTREPRENEUR ASSOCIATION

Author:
Dodie Tricahyono, Risris Rismayani, AnisahFirli, DadanRahadian, MedianyKriseka Putri, Sri Rahayu

Doi: 10.26480/jtin.01.2023.44.46

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Entrepreneurship provides opportunity for women, due to its flexible participation characteristic. Entrepreneurial activities for women would not only provide economic benefit, but also positive social impact for them and their families. However, entrepreneurial business performance requires great management effort over various aspects. One key aspect that would be focused in this research is the management of innovation. This study aimed to investigate Firm Innovation Performance based on the effect of factors such as Product Innovation, Process Innovation, and Market Innovation. The object of the research was the West Java Chapter of Indonesian Women Entrepreneur Association.

Pages 44-46
Year 2023
Issue 1
Volume 3